| Tipo Producción |
Título |
Autor |
Año de Producción |
DOI |
Revista |
Fuente |
Cuartil de ScimagoJR o JCR* |
|
Conference Paper
|
The Role of a Chatbot Personality in the Attitude of Consumers Towards a Banking Brand
|
Palomino N.
|
2023
|
10.1007/978-981-19-7689-6_18
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Journal-article
|
De “Negrita” a “Umsha”: percepción de padres y madres de activistas afroperuanos sobre el rebranding de la marca
|
|
2023
|
10.7195/RI14.V21I1.1967
|
|
Crossref a través de ORCID
|
|
|
Journal - Article
|
Rebranding as a strategy to avoid racism in corporate identity representation: from 'Negrita' to 'Umsha'
|
Bullon, Fabrizio | Arbaiza, Francisco | Sanchez, Miguel
|
2023
|
10.7195/RI14.V21I1.1967
|
REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS
|
|
S/C***
|
|
Artículo en revista científica
|
Rebranding as a strategy to avoid racism in representing corporate identity: from "Negrita" to "Umsha"
|
Bullón F.
|
2023
|
10.7195/RI14.V21I1.1967
|
Icono14
|
|
2023: No disponible**, 2020: Q3
|
|
Artículo en revista científica
|
Peruvian Amazonian poetry and its post-indigeneity: A reading of the tensions of the poetic self in Dina Anancos Sanchiu
|
García A.C.
|
2023
|
|
Chasqui
|
|
2023: No disponible**, 2020: Q4
|
|
Conference Paper
|
The Attitude of University Students About Advertising on Facebook in the Category of Clothing and Accessories
|
Bravo K.G.
|
2022
|
10.1007/978-3-030-96293-7_48
|
Lecture Notes in Networks and Systems
|
|
No Aplica
|
|
Conference Paper
|
The Role of a Chabot Personality in the Attitude of Consumers Towards a Banking Brand
|
Palomino-Navarro N.
|
2022
|
10.1007/978-3-031-04826-5_39
|
Lecture Notes in Networks and Systems
|
|
No Aplica
|
|
Conference Paper
|
Twitter and Politics: An Analysis of the Account of Former Peruvian President @MartinVizcarraC Before and During the Pandemic
|
Arbaiza F.
|
2022
|
10.1007/978-981-16-5792-4_14
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Book-chapter
|
Twitter and Politics: An Analysis of the Account of Former Peruvian President @MartinVizcarraC Before and During the Pandemic
|
|
2022
|
10.1007/978-981-16-5792-4_14
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
The Use of Virtual Reality as an Advertising Tool for Brand Experience in Peru
|
|
2022
|
10.1007/978-981-16-9268-0_50
|
|
Crossref a través de ORCID
|
|
|
Book Chapter
|
The Use of Virtual Reality as an Advertising Tool for Brand Experience in Peru
|
Espinoza-Nieves J.
|
2022
|
10.1007/978-981-16-9268-0_50
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Book Chapter
|
The Brand-Cause Fit in the Advertising Campaign for Sprite’s #YouAreNotAlone
|
Cachay-Marín C.
|
2022
|
10.1007/978-981-16-9268-0_53
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Book-chapter
|
Chicha Music as an Advertising Resource to Arouse Emotions in the Consumer
|
|
2022
|
10.1007/978-981-16-9272-7_37
|
|
Crossref a través de ORCID
|
|
|
Conference Paper
|
Chicha Music as an Advertising Resource to Arouse Emotions in the Consumer
|
Duran-Palomino A.K.
|
2022
|
10.1007/978-981-16-9272-7_37
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Other
|
League of Legends communitys perception of influencer marketing from streamers on Twitch
|
|
2022
|
10.23919/CISTI54924.2022.9819998
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Journal-article
|
The adaptation of brand communication on Facebook during the COVID-19 crisis
|
|
2022
|
10.23919/CISTI54924.2022.9820391
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Artículo en revista científica
|
Twitter and political communication in times of pandemic in Peru
|
Arbaiza F.
|
2022
|
|
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
|
|
Q4
|
|
Journal - Article
|
The Marvel phenomenon's transmedia fandom: a comparative analysis of Peruvian digital communities during a pandemic
|
Arbaiza, Francisco | Atarama-Rojas, Tomas | Atarama-Rojas, Ricardo
|
2021
|
|
REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION
|
|
S/C***
|
|
Artículo en revista científica
|
Fandom activity of the Marvel transmedia phenomenon: A comparative analysis of Peruvian digital communities during the pandemic
|
Arbaiza F.
|
2021
|
10.14198/MEDCOM.18839
|
Revista Mediterranea de Comunicacion
|
|
S/C***
|
|
Article
|
Visibility of female leadership on Twitter: an approach to the Top 100 ranking of women leaders in Spain
|
Ferruz-Gonzalez, Sonia-Aranzazu
|
2021
|
10.14198/MEDCOM.18839
|
|
|
S/C***
|
|
Conference Paper
|
The Role of Fitness Influencers in Building Brand Credibility through Distorted Imagery of Healthy Living on Instagram
|
Aguilar D.
|
2021
|
10.23919/CISTI52073.2021.9476251
|
Iberian Conference on Information Systems and Technologies, CISTI
|
|
No Aplica
|
|
Other
|
The Role of Fitness Influencers in Building Brand Credibility through Distorted Imagery of Healthy Living on Instagram
|
|
2021
|
10.23919/CISTI52073.2021.9476251
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Journal - Book Review
|
Totem. Transforming clients into believers
|
Rodriguez, Francisco Arbaiza
|
2021
|
10.26441/RC20.2-2021-R1
|
REVISTA DE COMUNICACION-PERU
|
|
S/C***
|
|
Artículo en revista científica
|
Perception of upc university gamers on the adidas in-game advertising in the ‘fifa20’ videogame
|
Rodríguez-Ramírez R.
|
2021
|
10.33732/ixc/11/02Percep
|
Index.comunicacion
|
|
S/C***
|
|
Journal - Article
|
PERCEPTION OF UPC UNIVERSITY GAMERS ON THE ADIDAS IN-GAME ADVERTISING IN THE 'FIFA20' VIDEOGAME
|
Rodriguez-Ramirez, Renzo | Arbaiza, Francisco | Yalan, Eduardo
|
2021
|
10.33732/IXC/11/02PERCEP
|
INDEX COMUNICACION
|
|
S/C***
|
|
Review
|
The perception of lima women about the representation of real woman in the advertising discourse of beauty and feminine care products
|
Alomía X.
|
2021
|
10.51698/TRIPODOS.2021.50P169-185
|
Tripodos
|
|
2021: No disponible**, 2020: Q3
|
|
Journal - Article
|
The Perception of Lima Women about the Representation of 'Real Woman' in the Advertising Discourse of Beauty and Feminine Care Products
|
Alomia, Ximena | Arbaiza, Francisco
|
2021
|
10.51698/TRIPODOS.2021.50P169-185
|
TRIPODOS
|
|
S/C***
|
|
Journal-article
|
Instagram as a platform for cyberactivism of non-political influencers in favor of feminist movements in peru,Instagram como plataforma de ciberactivismo de influencers no-políticas a favor de movimientos feministas en perú
|
|
2021
|
|
|
Scopus - Elsevier a través de ORCID
|
|
|
BachelorThesis
|
El storytelling de una micro influencer de Instagram en la construcción de imagen de marca
|
Cotrina Salcedo, Sandra Rafaela
|
2021
|
|
|
|
No Aplica
|
|
Artículo en revista científica
|
Instagram as a platform for cyberactivism of non-political influencers in favor of feminist movements in peru
|
Dall’orso-Swayne V.
|
2021
|
|
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
|
|
Q4
|
|
Article
|
Stalman, A. (2020). Totem. Transformando clientes en creyentes
|
Arbaiza Rodríguez, Francisco
|
2021
|
|
|
|
No Aplica
|
|
Review
|
The use of cultural identity in advertisements to strengthen the consumer-brand relationship. Campaign "tenemos Barrio, Tenemos Mundial" of Cristal beer
|
Sheen Moreno M.J.
|
2020
|
10.26441/RC19.2-2020-A16
|
Revista de Comunicacion
|
|
Q2
|
|
Article
|
The use of cultural identity in advertisements to strengthen the consumer-brand relationship. Campaign "Tenemos Barrio, Tenemos Mundial" of Cristal beer
|
Sheen Moreno, M. J.
|
2020
|
10.26441/RC19.2-2020-A16
|
Revista de Comunicacion-Peru
|
|
S/C***
|
|
Article
|
The use of cultural identity in advertisements to strengthen the consumer-brand relationship.
|
Sheen Moreno, María José
|
2020
|
|
|
|
No Aplica
|
|
Article
|
INFLUENCE OF THE BRAND ON PRICE AND DESIGN
|
Kam, Leslie
|
2019
|
10.15665/dem.v17i3.1776
|
|
|
S/C***
|
|
Article
|
The consumer experience in Piura: Analysis of the Experiential Marketing resources in modern retail stores of clothing and footwear
|
Arbaiza Rodríguez, Francisco
|
2019
|
|
|
|
No Aplica
|
|
Article
|
The consumer experience in Piura: Analysis of the Experiential Marketing resources in modern retail stores of clothing and footwear
|
Arbaiza Rodríguez, Francisco
|
2019
|
|
|
|
No Aplica
|
|
Article
|
Advertising communication in the fashion industry: branded content, the case of fashion films
|
Arbaiza Rodriguez, Francisco
|
2018
|
10.26441/RC17.1-2018-A1
|
|
|
S/C***
|
|
Review
|
Advertising communication in the fashion industry: Branded content, the case of fashion films
|
Arbaiza Rodriguez F.
|
2018
|
10.26441/RC17.1-2018-A1
|
Revista de Comunicacion
|
|
2018: No disponible**, 2020: Q2
|
|
Article
|
Advertising communication in the fashion industry: branded content, the case of fashion films
|
Arbaiza Rodriguez, Francisco
|
2018
|
|
|
|
No Aplica
|
|
Article
|
Advertising communication in the fashion industry: branded content, the case of fashion films
|
Arbaiza Rodriguez, Francisco
|
2018
|
|
|
|
No Aplica
|
|
BOOK
|
Marketing Experiencial
|
|
2017
|
|
|
Francisco Arbaiza a través de ORCID
|
|