| Tipo Producción |
Título |
Autor |
Año de Producción |
DOI |
Revista |
Fuente |
Cuartil de ScimagoJR o JCR* |
|
Book-chapter
|
When Virality Builds Brands: The Power of eWOM in Digital Campaigns
|
|
2026
|
10.1007/978-3-032-09911-2_24
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
The Role of Social Media in the Positioning Strategy of the Dark Kitchens Offer During the COVID-19 Crisis in Peru
|
|
2025
|
10.1007/978-3-031-93550-3_14
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Book-chapter
|
The Attitude of Peruvian Millennials Towards the Political Stance of Fast-Food Brands Regarding the Political Crisis of November 2020
|
|
2025
|
10.1007/978-3-031-93550-3_4
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Book-chapter
|
Breaking the Stream: The Impact of Intrusive Ads on Twitch Viewer Experience and Channel Loyalty Among Peruvian Youth
|
|
2025
|
10.1007/978-981-96-0426-5_18
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
Transmedia Storytelling in K-pop: Emotional Branding, Fan Participation, and Narrative Coherence in the Construction of Idol Identity
|
|
2025
|
10.2991/978-94-6463-868-4_32
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
Emotional Storytelling in Fashion Unboxing: Microinfluencers on TikTok and Their Role in Brand Awareness Among Young Adults
|
|
2025
|
10.2991/978-94-6463-868-4_33
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
Percepciones sobre discursos de género y empoderamiento en la publicidad peruana: un estudio con jóvenes universitarias
|
|
2024
|
10.12795/IROCAMM.2024.V07.I01.01
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers
|
|
2024
|
10.15581/003.37.4.273-292
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
Luxury in Battle: Exploring Balenciaga’s In-Game Advertising and Advergaming in the World of Fortnite
|
|
2024
|
10.2991/978-94-6463-596-6_25
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
Celebrity Endorsement: How ‘Rare Beauty’ Capitalizes on Selena Gomez’s Emotional Bond with Millennials
|
|
2024
|
10.2991/978-94-6463-596-6_27
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
From Fantasy to Reality: How Victoria’s Secret and Savage x Fenty Lingerie Ads Shape Body Image Among Young Peruvian Women
|
|
2024
|
10.2991/978-94-6463-596-6_29
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
Dynamics of Influence: The Role of Product Placement of Luxury Brands in the ‘Succession HBO Series
|
|
2024
|
10.2991/978-94-6463-596-6_35
|
|
Crossref a través de ORCID
|
|
|
Book-chapter
|
From Rolex to Casio: Analyzing the Impact of Celebrity Mentions on Brand Perception
|
|
2024
|
10.2991/978-94-6463-596-6_52
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
El rol del fandom prosumer en la narrativa transmedia publicitaria de League of Legends
|
|
2024
|
10.5354/0719-1529.2024.72223
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
Advertising Literacy: 30 Years in Scientific Studies,Alfabetización Publicitaria: 30 Años en Estudios Científicos
|
|
2024
|
10.58262/V32I78.14
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Journal-article
|
Age, Empowerment and TikTok: Redefining the Image of Older Women in the Digital Space,Edad, Empoderamiento y TikTok: Redefiniendo la Imagen de las Mujeres Mayores en el Espacio Digital
|
|
2024
|
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Journal-article
|
Between Invasion and Excitement: Decoding YouTube Advertising Tolerance among Lima’s Youth,Entre la Invasión y la Emoción: Descifrando la Tolerancia Publicitaria en YouTube entre los Jóvenes de Lima
|
|
2024
|
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Journal-article
|
Beyond the Match: The Impact of Advertising on Tinder on Brand Recall among Peruvian Youth,Más allá del Match: Impacto de la Publicidad en Tinder en la Recordación de Marca en Jóvenes Peruanos
|
|
2024
|
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Journal-article
|
Reviving Icons: How MAC Cosmetics Harnesses Celebrity Legacies for Brand Loyalty,Reviviendo Iconos: Cómo MAC Cosmetics Utiliza Legados de Celebridades para Fomentar la Lealtad de Marca
|
|
2024
|
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Article
|
Reviving Icons: How MAC Cosmetics Harnesses Celebrity Legacies for Brand Loyalty
|
Ampuero, Miranda
|
2024
|
|
|
|
No Aplica
|
|
Conference Paper
|
The Role of a Chatbot Personality in the Attitude of Consumers Towards a Banking Brand
|
Palomino N.
|
2023
|
10.1007/978-981-19-7689-6_18
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Book-chapter
|
Influence of Fortnite’s In-Game Advertising on User Experience: A Study of Gamers from Lima, Peru
|
|
2023
|
10.1007/978-981-99-0337-5_21
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
The Last of Us and Converse: An Analysis of Product Placement and Its Effect on Player Recall
|
|
2023
|
10.2991/978-94-6463-254-5_10
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Journal-article
|
The Role of Advertising in Addressing Online Sexual Harassment: Pilsens Male-Focused Campaign During COVID-19
|
|
2023
|
10.2991/978-94-6463-254-5_23
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Journal-article
|
Breaking Through the Clutter: The Role of Controversy in Enhancing Brand Attitude - the Case of Entel and Susy Diaz
|
|
2023
|
10.2991/978-94-6463-254-5_26
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Journal-article
|
Fortaleciendo la confianza en tiempos de crisis. Un análisis de las estrategias de comunicación de la Universidad UPAO frente a la Covid-19
|
|
2023
|
10.5783/REVRRPP.V13I26.843
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
Strengthening trust in times of crisis. An analysis of the communication strategies of the UPAO University in the face of Covid-19
|
|
2023
|
10.5783/REVRRPP.V13I26.843
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Journal - Article
|
Rebranding as a strategy to avoid racism in corporate identity representation: from 'Negrita' to 'Umsha'
|
Bullon, Fabrizio | Arbaiza, Francisco | Sanchez, Miguel
|
2023
|
10.7195/RI14.V21I1.1967
|
REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS
|
|
S/C***
|
|
Journal-article
|
Rebranding as a strategy to avoid racism in corporate identity representation: from Negrita to Umsha
|
|
2023
|
10.7195/RI14.V21I1.1967
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Artículo en revista científica
|
Rebranding as a strategy to avoid racism in representing corporate identity: from "Negrita" to "Umsha"
|
Bullón F.
|
2023
|
10.7195/RI14.V21I1.1967
|
Icono14
|
|
2023: No disponible**, 2020: Q3
|
|
Artículo en revista científica
|
Peruvian Amazonian poetry and its post-indigeneity: A reading of the tensions of the poetic self in Dina Anancos Sanchiu
|
García A.C.
|
2023
|
|
Chasqui
|
|
2023: No disponible**, 2020: Q4
|
|
Conference Paper
|
The Attitude of University Students About Advertising on Facebook in the Category of Clothing and Accessories
|
Bravo K.G.
|
2022
|
10.1007/978-3-030-96293-7_48
|
Lecture Notes in Networks and Systems
|
|
No Aplica
|
|
Conference Paper
|
The Role of a Chabot Personality in the Attitude of Consumers Towards a Banking Brand
|
Palomino-Navarro N.
|
2022
|
10.1007/978-3-031-04826-5_39
|
Lecture Notes in Networks and Systems
|
|
No Aplica
|
|
Conference Paper
|
Twitter and Politics: An Analysis of the Account of Former Peruvian President @MartinVizcarraC Before and During the Pandemic
|
Arbaiza F.
|
2022
|
10.1007/978-981-16-5792-4_14
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Conference-paper
|
Twitter and Politics: An Analysis of the Account of Former Peruvian President @MartinVizcarraC Before and During the Pandemic
|
|
2022
|
10.1007/978-981-16-5792-4_14
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Book Chapter
|
The Use of Virtual Reality as an Advertising Tool for Brand Experience in Peru
|
Espinoza-Nieves J.
|
2022
|
10.1007/978-981-16-9268-0_50
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Book Chapter
|
The Brand-Cause Fit in the Advertising Campaign for Sprite’s #YouAreNotAlone
|
Cachay-Marín C.
|
2022
|
10.1007/978-981-16-9268-0_53
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Conference Paper
|
Chicha Music as an Advertising Resource to Arouse Emotions in the Consumer
|
Duran-Palomino A.K.
|
2022
|
10.1007/978-981-16-9272-7_37
|
Smart Innovation, Systems and Technologies
|
|
No Aplica
|
|
Journal-article
|
Percepción de sobrevivientes de cáncer de mama, de la campaña publicitaria “Ayúdanos a desaparecer el cáncer de mama”
|
|
2022
|
10.20318/RECS.2022.6232
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
Perception of breast cancer survivors of the advertising campaign "Help us make breast cancer disappear"
|
|
2022
|
10.20318/RECS.2022.6232
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Other
|
League of Legends communitys perception of influencer marketing from streamers on Twitch
|
|
2022
|
10.23919/CISTI54924.2022.9819998
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Other
|
The millennial consumers perception of digital messages from the banking sector during the pandemic
|
|
2022
|
10.23919/CISTI54924.2022.9820081
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Other
|
Peruvian millennial tech consumers perceptions of Apples eco-friendly position at the Keynote in October 2020
|
|
2022
|
10.23919/CISTI54924.2022.9820095
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Other
|
The adaptation of brand communication on Facebook during the COVID-19 crisis
|
|
2022
|
10.23919/CISTI54924.2022.9820391
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Journal-article
|
The adaptation of brand communication on Facebook during the COVID-19 crisis
|
|
2022
|
10.23919/CISTI54924.2022.9820391
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Conference-paper
|
The adaptation of brand communication on Facebook during the COVID-19 crisis,La adaptación de la comunicación de las marcas en Facebook durante la crisis de COVID-19
|
|
2022
|
10.23919/CISTI54924.2022.9820391
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Other
|
The perception of Fornite players about the In-game advertising of film brands: Fortnite x Star Wars Case
|
|
2022
|
10.23919/CISTI54924.2022.9820503
|
|
Crossref Metadata Search a través de ORCID
|
|
|
Conference-paper
|
League of Legends communitys perception of influencer marketing from streamers on Twitch
|
|
2022
|
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Conference-paper
|
Peruvian millennial tech consumers perceptions of Apples eco-friendly position at the Keynote in October 2020
|
|
2022
|
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Conference-paper
|
The adaptation of brand communication on Facebook during the COVID-19 crisis
|
|
2022
|
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Conference-paper
|
The millennial consumers perception of digital messages from the banking sector during the pandemic
|
|
2022
|
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Conference-paper
|
The perception of Fornite players about the In-game advertising of film brands: Fortnite x Star Wars Case
|
|
2022
|
|
|
Web of Science Researcher Profile Sync a través de ORCID
|
|
|
Artículo en revista científica
|
Twitter and political communication in times of pandemic in Peru
|
Arbaiza F.
|
2022
|
|
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
|
|
Q4
|
|
Journal - Article
|
The Marvel phenomenon's transmedia fandom: a comparative analysis of Peruvian digital communities during a pandemic
|
Arbaiza, Francisco | Atarama-Rojas, Tomas | Atarama-Rojas, Ricardo
|
2021
|
|
REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION
|
|
S/C***
|
|
Artículo en revista científica
|
Fandom activity of the Marvel transmedia phenomenon: A comparative analysis of Peruvian digital communities during the pandemic
|
Arbaiza F.
|
2021
|
10.14198/MEDCOM.18839
|
Revista Mediterranea de Comunicacion
|
|
S/C***
|
|
Conference Paper
|
The Role of Fitness Influencers in Building Brand Credibility through Distorted Imagery of Healthy Living on Instagram
|
Aguilar D.
|
2021
|
10.23919/CISTI52073.2021.9476251
|
Iberian Conference on Information Systems and Technologies, CISTI
|
|
No Aplica
|
|
Journal - Book Review
|
Totem. Transforming clients into believers
|
Rodriguez, Francisco Arbaiza
|
2021
|
10.26441/RC20.2-2021-R1
|
REVISTA DE COMUNICACION-PERU
|
|
S/C***
|
|
Artículo en revista científica
|
Perception of upc university gamers on the adidas in-game advertising in the ‘fifa20’ videogame
|
Rodríguez-Ramírez R.
|
2021
|
10.33732/ixc/11/02Percep
|
Index.comunicacion
|
|
S/C***
|
|
Journal - Article
|
PERCEPTION OF UPC UNIVERSITY GAMERS ON THE ADIDAS IN-GAME ADVERTISING IN THE 'FIFA20' VIDEOGAME
|
Rodriguez-Ramirez, Renzo | Arbaiza, Francisco | Yalan, Eduardo
|
2021
|
10.33732/IXC/11/02PERCEP
|
INDEX COMUNICACION
|
|
S/C***
|
|
Review
|
The perception of lima women about the representation of real woman in the advertising discourse of beauty and feminine care products
|
Alomía X.
|
2021
|
10.51698/TRIPODOS.2021.50P169-185
|
Tripodos
|
|
2021: No disponible**, 2020: Q3
|
|
Journal-article
|
Instagram as a platform for cyberactivism of non-political influencers in favor of feminist movements in peru,Instagram como plataforma de ciberactivismo de influencers no-políticas a favor de movimientos feministas en perú
|
|
2021
|
|
|
Scopus - Elsevier a través de ORCID
|
|
|
Journal-article
|
Instagram como plataforma de ciberactivismo de influencers no-políticas a favor de movimientos feministas en Perú
|
|
2021
|
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Artículo en revista científica
|
Instagram as a platform for cyberactivism of non-political influencers in favor of feminist movements in peru
|
Dall’orso-Swayne V.
|
2021
|
|
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
|
|
Q4
|
|
Review
|
The use of cultural identity in advertisements to strengthen the consumer-brand relationship. Campaign "tenemos Barrio, Tenemos Mundial" of Cristal beer
|
Sheen Moreno M.J.
|
2020
|
10.26441/RC19.2-2020-A16
|
Revista de Comunicacion
|
|
Q2
|
|
Article
|
INFLUENCE OF THE BRAND ON PRICE AND DESIGN
|
Kam, Leslie
|
2019
|
10.15665/dem.v17i3.1776
|
|
|
S/C***
|
|
Article
|
The consumer experience in Piura: Analysis of the Experiential Marketing resources in modern retail stores of clothing and footwear
|
Arbaiza Rodríguez, Francisco
|
2019
|
|
|
|
No Aplica
|
|
Review
|
Advertising communication in the fashion industry: Branded content, the case of fashion films
|
Arbaiza Rodriguez F.
|
2018
|
10.26441/RC17.1-2018-A1
|
Revista de Comunicacion
|
|
2018: No disponible**, 2020: Q2
|
|
Journal-article
|
Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films
|
|
2018
|
10.26441/RC17.1-2018-A1
|
|
Crossref a través de ORCID
|
|
|
Journal-article
|
La comunicación estratégica del marketing experiencial: Análisis del caso The Walt Disney World Theme Parks
|
|
2018
|
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Article
|
Advertising communication in the fashion industry: branded content, the case of fashion films
|
Arbaiza Rodriguez, Francisco
|
2018
|
|
|
|
No Aplica
|
|
BOOK
|
Marketing Experiencial
|
|
2017
|
|
|
Francisco Arbaiza a través de ORCID
|
|
|
Journal-article
|
La Experiencia de Consumo en Piura: Análisis de los recursos de Marketing Experiencial en las tiendas de retail moderno de ropa y calzado
|
|
2016
|
|
|
Francisco Arbaiza a través de ORCID
|
|